Privacy Policy

BASIC INFORMATION ON DATA HANDLING

 

1.1 Extent of the personal data processing 

We fundamentally collect and use the personal data of our users only insofar as this is required for the provision of a functional website and of our contents and services as well as for the implementation of our business purpose. As a rule we collect and use the personal data of our users only after the user has given his/her consent. Exceptions apply in such cases where it was not possible to obtain prior consent for factual reasons and where the processing of the data is permitted because of statutory requirements.

 

1.2 Purposes and legal basis for the processing of personal data 

We process personal data only to fulfil our contractual obligations or to preserve our overriding legitimate interests. Our legitimate interests are the implementation of our business purpose.

 

Insofar as we obtain consent from the data subject for processing operations of personal data, Article 6, paragraph 1, sentence 1 lit. a EU General Data Protection Regulation (EU-GDPR) serves as the legal basis for the processing of personal data.

 

In the processing of personal data required to perform a contract of which the contractual party is the data subject, Art. 6 paragraph 1 sentence 1 lit. b GDPR serves as the legal basis. This also applies to processing operations that are necessary to carry out pre-contractual measures.

 

Insofar as processing of personal data is required to fulfil a legal requirement that our company is subject to, Art. 6 paragraph 1 sentence 1 lit. c GDPR serves as the legal basis.

 

In the case that vital interests of the data subject or another natural person make the processing of personal data necessary, Art. 6 paragraph 1 sentence 1 lit. d GDPR serves as the legal basis.

 

If processing is required to protect a legitimate interest of our company or of a third party and the interests do not override the interests, fundamental rights and freedoms of the data subject of the first-named interest, Art. 6 paragraph 1 sentence 1 lit. f GDPR serves as the legal basis for the processing. 

 

1.3 Categories of recipients and personal data, origin of the same; data transmission

We forward personal data to our business partners and service providers for the implementation of the business purpose. To implement our business purpose we use typical contact and address data of our customer and business partners. We typically receive the personal data direct from the data subject or with the consent of the data subject and also in exceptional cases from third parties.

 

Insofar as nothing to the contrary is stated in the following sections, no forwarding of your data to third parties takes place, unless we are legally obliged to do so, or the data transmission is required to perform the contractual relationship or you have previously given your explicit consent to the forwarding of your data. External service providers and partner companies, such as, for example, online payment providers or the shipping company tasked with the delivery, only receive your data insofar as it is necessary for the execution of your order. However, in these cases the extent of the transmitted data is restricted to the minimum required. Insofar as our service providers come into contact with your personal data, we assure that the regulations of the data protection laws are observed in the same manner. Please also observe the data protection notices of the individual providers. The individual service provider is responsible for the contents of third party services, whereby we verify as far as can be reasonably expected that the services observe statutory requirements.

 

1.4 Transmission to third countries

Essentially we do not forward personal data to recipients in third countries (i.e. countries outside of the EU). Should data be forwarded to recipients in third countries, we assure not only that we will obtain the permission required for the forwarding, but that the third country recipient also assures an adequate level of data protection (or derogations for specific situations pursuant to Art 49 paragraph  1 GDPR applies). 

 

In specific case we forward personal data to recipients in third countries (i.e. countries outside of the EU). 

• United States of America

 

In these specific cases we give the following guarantees as described in Art. 44 GDPR: 

• EU standard contractual clauses 

 

1.5 Data security

We have taken extensive technical and organisational precautions to protect your data from accidental or intentional manipulation, loss, destruction or access by unauthorised persons. Our security procedures are regularly checked and revised to take into account technological progress.

 

1.6 Data deletion and storage periods

The personal data of the data subject is deleted or blocked, as soon as the purpose for which it was stored no longer applies. Storage can also be effected if this was required by the European or national legislators in European Union regulations, laws or other stipulations that the person responsible is subject to. The data is also blocked or deleted if a statutory storage period prescribed by the cited standards expires, unless there is a need for continued data storage for the purposes of a conclusion or performance of a contract.

 

GENERAL DATA COLLECTION WHEN VISITING OUR WEBSITE

 

When visiting the website for purely informational purposes, i.e. when you do not register or transfer other information to us, we collect only the personal data that your browser transmits to our server.

 

Within the framework of the balancing of interests pursuant to Art. 6 paragraph  1 senteince1 lit. f GDPR we have taken into account and weighed up our interest in provision and your interest in the processing of your personal data in compliance with data protection requirements. As the data below is necessary for the technical provision of our service in order to be able to offer you access to our website and also to ensure stability and security, in particular to offer protection against misuse, we have come to the conclusion that this data - in conjunction with an assurance of data security based on the state of technology - can be processed, whereby your interest in processing in compliance with data protection requirements is adequately taken into account.

 

Description and extent of data collection  

Whenever our internet site is visited, our system automatically records data and information from the computer system of the visiting computer.

 

The following data is collected:

1. Information about the browser type and version used 

2. The operating system and the interface of the user 

3. The internet server provider of the user 

4. The IP address of the user 

5. Access status/http status code 

6. Date and time of the visit 

7. Time zone difference to Greenwich Mean Time

8. Content of the request (concrete internet page)

9. The quantity of data transmitted

10. Websites, from which the system of the user accessed our internet site  

11. Websites that are visited by the system of the user via our website

12. Regarding mobile end devices: Manufacturer and type designation of the Smartphone, tablet or other mobile end devices 

13. Low-level tracer

 

The data is likewise stored in the logfiles of our system. Storage of this data together with other personal data of the user does not take place.

 

Legal basis for data processing 

The legal basis for the temporary storage of the data and the logfiles is Art. 6, paragraph 1, sentence1 lit. f GDPR.

 

Purpose of data processing 

The temporary storage of the IP address by the system is necessary so as to enable delivery of the website to the computer of the user. To do this the IP address of the user remains stored for the duration of the session.

 

Storage in logfiles is required in order to assure the functionality of the website. In addition, the data serves to optimise the website and to assure the security of our IT systems. In particular our website and our other IT system help us to adapt to the browser, operating system and end devices used.

 

An evaluation of the data for marketing purposes does not take place in this connection.

 

These purposes are also our legitimate interest in data processing pursuant to Art. 6 paragraph 1 sentence1 lit. f GDPR.

 

Duration of the storage 

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. If the data is recorded in order to provide the website, this is the case when the session in question has ended.

 

In the case of storage of data in logfiles, this is the case after seven days at the latest. Storage above and beyond this period is possible. In this case the IP addresses of the user are deleted or distorted so that it is no longer possible to recognise the calling client.

 

Right to object and removal 

The recording of data for the provision of the website and the storage of the data in logfiles is absolutely essential for the operation of the internet site. As a consequence the user has no possibility to object to this. 

 

REGISTRATION

 

On our internet site we offer users the possibility to register by entering their personal data. The data is entered in the input mask and is transferred to us and stored. The data is not forwarded to third parties. The following data is collected as part of the registration process:

• Salutation

• Academic title (optional)

• First name

• Last name

• Email

• Password

• Address

• Telephone number

• Company (optional)

• Country

• Packing station (if available)

• CPF – Natural Person Register (only Brazil)

 

At the time of registration the following data is also stored:

1. The IP address of the user

2. Date and time of the registration

3. Customer number

4. Entity-ID

5. Email hash

 

The user is asked as part of the registration process to consent to the processing of this data. After registration has been completed you receive a personal access protected by password and can view and manage the registration data. Registration is effected on a voluntary basis, but may be a precondition for using our services.

 

In this connection your data is forwarded to our email service provider Emarsys so that we can send you an email confirming your registration.

 

Legal basis for the data processing

Assuming the user gives his or her consent, the legal basis for the processing of the data is Art. 6 paragraph 1 sentence1 lit. a GDPR.

 

If registration serves to perform a contract, of which the contractual partner is the user or in order to take steps prior to entering into a contract, the legal basis for the processing of the data is also Art. 6 paragraph 1 sentence1 lit. b GDPR.

 

Purpose of data processing

User registration is necessary for the provision of certain contents and services, in particular the extended use of our web shop on our website. User registration also serves for the performance of a contract with the user or to take steps prior to entering into a contract. Registration refers in particular to the use of our web shop.

 

Sales contracts are typically concluded via the web shop for the following product groups:

• Clothing

• Shoes

• Bags

• Accessories (including jewellery)

• Children's clothing

• Furnishings

• Gift vouchers

 

Duration of the storage

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected.

 

This is the case for the data collected during the registration process if the registration on our internet site is cancelled or modified.

 

Insofar as the data collected during the registration process is required to perform a contract or to take steps prior to entering into a contract, this is only the case when the data is no longer required to perform the contract. Even after conclusion of the contract it may still be necessary to store personal data in order to fulfil contractual or statutory obligations.

 

Personal data is stored as a measure to prevent fraud.

 

The deletion deadline for the purposes of fraud prevention is 6 months, for actual attempts of fraud 6 months.

 

Right to object and removal

As a user you can cancel your registration at any time. You can have the data stored about you altered at any time.

 

You can send an email to info@beautyalchymist.com requesting the deletion or modification of your data.

 

If the data is required for the performance of a contract or to take steps prior to entering into a contract, a premature deletion of the data is only possible insofar as no contractual or statutory obligations contradict this.

 

CONTACT

 

Our internet site has a contact form which can be used to contact us by electronic means. If the user takes advantage of this possibility, the data entered in the input mask is transmitted to us and stored. This data is:

 

There follows a list of the data in the input mask:

1. First and last name

2. Email address

3. Subject

4. Message

 

No data is stored when the message is sent. Alternatively, contact can be established via the email address provided. In this case the personal data of the user transmitted via the email is stored. In this connection the data is not forwarded to third parties. The data is solely used for the processing of the conversation.

 

Legal basis for the data processing

If the user has given his or her consent, the legal basis for the processing of the data is Art. 6 paragraph 1 sentence1 lit. a GDPR. paragraph 1 sentence1 lit. a GDPR.

 

Legal basis for the processing of the data that is transmitted as part of sending an email is Art. 6 paragraph 1 sentence1 lit. a GDPR. If the intention of the email contact is the conclusion of a contract, the legal basis for the processing is also Art. 6 paragraph 1 sentence1 lit. a GDPR.

 

Purpose of data processing

The processing of personal data from the input mask is used solely for the process of establishing the contact. In the case of contact by email there is also the necessary and legitimate interest in processing the data.

 

The personal data otherwise processed during the sending process is used to prevent misuse of the contact form and to assure the security of our IT systems.

 

Duration of the storage

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. For the personal data from the input mask of the contract form and the personal data sent by email, this is the case when the conversation with the user has ended. The conversation is deemed to have ended when the circumstances suggest that the subject matter in question has been conclusively clarified.

 

The personal data additionally collected during the sending process is deleted at the latest seven days afterwards.

 

Right to object and removal

The user can revoke his or her consent to the processing of personal data at any time. If the user establishes contact with us via email, he or she can object to the storage of his or her personal data at any time. The conversation cannot be continued in such a case.

 

You can inform us of your revocation of consent as well as your objection to storage of your personal data by sending an email to info@beautyalchymist.com.

 

In this case all personal data stored during the establishment of the contact is deleted.

 

NEWSLETTER

 

We use the so-called double opt-in procedure and the confirmed opt-in procedure for registration to our newsletter. The double opt-in procedure means that we send you a confirmation email to the email address you provide, in which we ask you to confirm that you wish to receive the newsletter. If you do not confirm within a period of 72 hours, the data will be deleted automatically. If you confirm your wish to receive the newsletter, your email address will be saved. The storage serves the sole purpose of being able to send you the newsletter. In addition, we also store your IP addresses when you register and confirm as well as the times, in order to prevent misuse of your personal information. 

The email address is the only required information for sending the newsletter. The provision of additional, specially marked information is voluntary, and it will be used solely for the purpose of personalising the newsletter. In addition, we store the IP addresses you use for registration and confirmation, as well as the times these events take place. The purpose of this procedure is to have evidence of your registration and, if necessary, to clarify any possible misuse of your personal data. After your confirmation, we save your registration data for the purpose of sending you the newsletter. The legal basis for this is Art. 6(1)(1)(a) GDPR.

 

If we have received your email address in connection with your order and you have not objected to this, we reserve the right to send you regular offers by email for products similar to those you have already purchased from our product range.

 

You can object at any time to the use of your email address and the processing and use of the data to create user profiles without stating reasons by sending a message to info@beautyalchymist.com or by using the unsubscribe link in the email newsletter, without incurring any costs other than the transmission costs according to the basic rates, i.e. your existing Internet contract.

 

We would like to point out that we evaluate your user behaviour when sending the newsletter. For this evaluation, the emails we send contain, among other things, so-called web beacons also known as tracking pixels. These are one-pixel image files enabling us to evaluate your user behaviour. This is done by collecting web beacons, which are assigned to your email address and linked to your own ID.

 

We use the email service provider Emarsys as well as Certona (see 10.7 Certona in the privacy policy) to store cookies on your computer through your web browser. The cookies and the identification numbers stored in them will not be associated with your name, address, email address or other personally identifiable information unless you have expressly permitted us to send you information specifically tailored to your interests. The email service provider Emarsys and Certona use these cookies to recognize your browser, so that we can track your movements on our website as well as recording and measuring the success of certain marketing actions. We use this information to improve our website and email newsletters, in particular by adapting our information and offers to the individual interests and needs of users.

 

The storage of these cookies is carried out on the basis of Art. 6(1)(a) GDPR.

 

With the data obtained in this way, we create a pseudonymous user profile in order to be able to provide you with a newsletter tailored to your interests. The following data will be collected:

• Have you opened the newsletter? And what did you click on in it?

• When and how long did you visit our website? What products and categories did you look at?

• When and what did you purchase? What category, and in what amount? And: Did you cancel the order?

 

We associate this data with your user account, if you have logged in.

 

The information collected by the email service provider Emarsys is stored on a server located within the European Union. With regard to the data collected by Certona, a data transfer takes place. Guarantees pursuant to Articles 44 et seq. GDPR are provided by means of an order data processing contract between us and Certona, which contains standard EU contract clauses.

 

You can opt out of the cookie-based collection and analysis of online data described above at any time by clicking the Opt-out button below. If you exercise this option, an anonymous "opt-out" cookie will be stored in your web browser, informing the Emarsys web servers and the Certona web servers of your opting out and preventing the collection of data. The opt-out cookie will remain in effect in the browser you are using until you delete it using that browser. However, if you delete the cookie or use a different browser or computer, the email service provider Emarsys and Certona will no longer be able to recognise that you have declared your objection. Alternatively, you can configure your browser so that it does not accept cookies.

 

If you have registered in our webshop and placed products on your wish list, you will receive emails informing you about the products on the wish list. You can unsubscribe from these notifications by unchecking the box at the end of the wish list or by using the unsubscribe link in the emails.

YOUR ORDER IN OUR ONLINE SHOP

 

If you would like to place an order in our web shop it is necessary for the purposes of concluding the contract that you provide personal data which we require to process the order. Mandatory details required for the processing of contracts are specifically marked as such, other details are voluntary. We use the data given by you to process you order. In addition, we can forward your payment details to the payment service provider selected by you. Additionally, we forward your address details to the shipping logistics service provider selected to carry out shipping.

The legal basis for this is Art. 6 paragraph 1 sentence1 lit b. GDPR.

You can also create a user account on a voluntary basis, which we can then use to store your data for additional purchases at a later date. This registration is based on Point 3 of this declaration.

We can also process the data given by you in order to notify you about additional products in our range that you may find of interest or have emails about technical information sent to you.

Commercial and fiscal stipulations require us to store your address, payment and order details for the period of ten years. Nevertheless, we restrict processing after three years; this means your data is only used to observe the statutory requirement.

You can object to the use of your data for advertising and data analysis purposes at any time. Please send your objection to info@beautyalchymist.com.

To prevent unauthorised access to your personal data, in particular financial data, the order process is encrypted by hybrid encryption protocol for the secure data transmission "Secure Socket Layer" (SSL).

 

OUR PAYMENT SERVICE PROVIDERS

 

We offer different payment options, such as payment by credit card or payment by Shoptet Pay.

For this purpose, payment data can be transferred to payment service providers with whom we work with. Legal basis for transferring is Art. 6 paragraph 1 sentence1 lit b and f GDPR.

You can find more details about the processing of your personal data by the payment service providers in their privacy policies:

 

COOKIES AND SIMILAR TECHNOLOGIES

 

We use cookies in order to improve our web presence and to optimise use for you, but also for advertising purposes. Cookies are small text files that are stored on your computer when you call up our website and enable a renewed identification of your browser. Cookies store information, such as, for example, your language setting, the length of visit to our website or the entries you made there. This avoids the need to re-input all the required data afresh at every session. Moreover, cookies enable us to detect your preferences and to tailor our website to your areas of interest.

Most browsers accept cookies automatically. If you would like to prevent the acceptance of cookies, you can select the setting "accept no cookies" in the browser settings. How this works in detail can be found in the instructions of your browser manufacturer. Cookies already stored on your computer can be deleted at any time. However, we would like to point out this may restrict the functionality of our web presence.

We use cookies and similar technologies (collectively, "Required Cookies") to provide you with an optimal website experience. Required cookies are required to enable the use of our website; because they are required, the "Required Cookies" button does not allow selection and deactivation.
In addition to the aforementioned required cookies, we would like to use other optional cookies and similar technologies ("Marketing Cookies" and "Analytics Cookies") in order to optimise our own marketing and analyse web traffic.

Similar technologies include tracking pixels (also: 1x1 pixel, counter pixels, or pixel tags) or web beacons. These are graphics with the dimensions 1x1 loaded when our web page is retrieved. This enables our partners and us to collect statistical data for our marketing and web analysis. Using appropriate analytical tools, we can use this data for various purposes. The various marketing instruments are explained in more detail below. Discovery of your personal information is not possible.

PRIMARY PROVIDER COOKIES – ESSENTIAL COOKIES

 

This type of cookie is set by the website that the user visits. Only this website is permitted to read the cookie information.

 

Cookies used

We use cookies in order to design our website in a user-friendly fashion. Some elements of our internet site require the calling browser to be identified also after a page change. 
 
The following data is stored and transmitted in the cookies:
 

1. Language settings 

2. Articles in a shopping cart

3. Log-In information

4. Search terms entered 

5. Frequency of page views

6. Utilisation of website functions 

7. Device or browser information 

8. Products and categories viewed 

9. Call up of wish list and the shopping cart as well as the adding of new products  

10. Number of products in the shopping cart 

11. Point of origin of the page visitor 

12. Abbreviated IP address 

13. Email hash  

The user data collected in this manner is pseudonymised by technical precautions. Therefore, the data can no longer be traced to a visiting user. When calling up our website the user is informed about the use of cookies for analysis purposes. In this connection a reference is also made to this data protection declaration. 
 
 

Legal basis for the data processing 
 
The legal basis for the processing of personal data by the means of cookies is Art. 6 paragraph 1 sentence1 lit. f GDPR.
 
 

Purpose of data processing 
 
The reason why technically necessary cookies are employed is to simplify use of websites for the users. Some functions of our internet site cannot be offered without the use of cookies. It is essential for these functions that the browser is also recognised again after a page change.
 
We require cookies for the following functions:

• Shopping cart

• To protect the website from attacks

• Marking of sessions - settings 

The user data collected by the technically necessary cookies is not used to generate user profiles.
 
We use analysis cookies to improve the quality of our website and its contents. The analysis cookies enable us to find out how the website is being used and therefore allow us to ensure an ongoing improvement of our web presence. In addition, they enable us to maintain quality assurance and constantly improve the user experience.
 
These purposes are also our legitimate interest in processing personal data pursuant to Art. 6 paragraph 1 sentence1 lit. f GDPR. 
 
 

Duration of storage, right to object and removal 
 
Cookies are stored on the computer of the user and are transferred from it to our site. Therefore, you as the user also have full control over the use of cookies. By altering the settings in your internet browser you can disable or restrict the transfer of cookies. Cookies already stored can be deleted at any time. This can also be effected automatically. Disabling cookies for our website may mean that not all functions of the website can be used to their full extent.
 
Our website uses transient cookies. These are automatically deleted when you close your browser. These are typically so-called session cookies. These store a so-called session ID with which various queries form your browser can be assigned to a common session. It means that your computer can be recognised again when you return to our website. These cookies are deleted when you log out or close the browser.
 
Our website also uses persistent cookies. These are automatically deleted after a predetermined period that can vary depending on the cookie. These cookies, too, can be deleted at any time.
 
Our website likewise uses flash cookies. The flash cookies used are not recorded by your browser, but by your flash plug-in. Furthermore, we use HTML5 storage objects, which are stored on your end device. These objects store the required data irrespective of the browser you are using and have no automatic expiry date. If you no longer wish flash cookie processing, you must install a corresponding add-on, e.g. "Better Privacy" for Mozilla Firefox (https://addons.mozilla.org/de/firefox/addon/betterprivacy/) or the Adobe flash killer cookie for Google Chrome. You can also partially prevent the use of flash cookies by changing the settings of your flash player. You can prevent the use of HTML5 storage objects by employing the private mode in your browser. Additionally, we recommend manually deleting your cookies and the browser history on a regular basis.

 

THIRD-PARTY COOKIES – MARKETING COOKIES

 

Third-party cookies are set if you consent to the use of marketing cookies by organisations that are not the operators of the website the user visits. These cookies are used by marketing companies.

 

 

 Google Tracker

We use the following technology of Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, which is a part of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google“.

 

 Google AdWords and Conversion Tracking

In order to attract attention to our services, we place Google Adwords adverts and use as part of this the Google conversion tracking for the purpose of providing personalised online advertising that takes into consideration interest and location. The option to anonymise the IP addresses is regulated at Google Tag Manager via an internal setting that is not visible in the source of this page. This internal setting is set so that the anonymisation of the IP address required by the Federal Data Protection Act is achieved.

 

The adverts are displayed after search queries on websites of the Google Advertising Network. We have the ability to combine our adverts with certain search terms. We can use cookies to place adverts based on the previous visits of the user to our website.

 

A cookie is set by Google when an advert is clicked on the computer of the user. For more information on the cookie technology used, please consult the information provided by Google on Website Statistics and in the Data Protection Provisions.
With the aid of this technology Google and we as a customer receive information on when a user has clicked on an advert and which websites he or she was forwarded to. The information obtained by this is solely used for a statistical evaluation for advertising optimisation purposes. We receive no information with which visitors can be personally identified. The statistics made available to us by Google contain the total number of users that have clicked on our adverts, and, if applicable, whether they were forwarded to a webpage of our web content furnished with a conversion tag. We can use these statistics to track which search terms occur particularly frequently when our advert is clicked and which adverts lead the user to establishing contact via the contact form.

 

If you would not like this, you can prevent the storage of the cookies required for this technology, for example, via your browser settings. In this case your visit does not flow into the user statistics.

 

You can prevent your participation in this tracking process in a variety of ways: 
a) by a corresponding setting in your browser software, in particular the suppression of third-party cookies means that you receive no adverts from third-party providers;
b) by disabling the cookies for conversion tracking by setting your browser so that cookies from the domain "www.googleadservices.com" are blocked, https://www.google.de/settings/ads, this setting being deleted when you delete your cookies; 
c) by disabling the interest-related adverts of providers that are part of the self regulating campaign "About Ads" via the link http://www.aboutads.info/choices, this setting being deleted when you delete your cookies; 
d) by permanent disabling in your browsers  Firefox, Internetexplorer or Google Chrome under the link http://www.google.com/settings/ads/plugin. We point out that in this case you may not be able to use all the functions of this content to its full extent.

 

Legal basis for the processing of personal data by the means of marketing cookies is Art. 6 paragraph 1 sentence 1 lit. a GDPR.

 

You can find more information concerning Google data protection here: http://www.google.com/intl/de/policies/privacy and https://services.google.com/sitestats/de.html. 

 

Alternatively, you can visit the website of the Network Advertising Initiative (NAI) on http://www.networkadvertising.org.

 

Nevertheless, we and Google continue to receive the statistical information regarding how many users visited the site and when they did this. If you would not like to be included in these statistics, you can prevent this with the aid of additional programs for your browser (for example with the Add-on Ghostery).

 

 Google AdWords and Google Analytics Remarketing Lists for Search Ads (RLSA)

mytheresa.com uses Google AdWords and Google Analytics Remarketing Lists for Search Ads (RLSA). Users that visit mytheresa.com are collected via a Google tag and the behaviour is recorded. You appear on the list for a standard period of 30 days and for a maximum period of 540 days.

The information generated by the cookie about your use of the website like:

• Browser type / version,

• Operating system used, 

• Referrer-URL (the site visited previously),

• Hostname of the calling computer (IP address),

• Time of the server query 

is as a rule transmitted to a Google server in the USA and stored there.

The recorded behaviour pattern such as, for example, the dwell time on the site, concluded or aborted shopping cart operations, direct abort of the visit (bounce) can be used to adapt the advertising to the Google search results page. 

For those exceptional cases in which personal data is transferred to the USA, guarantees pursuant to Art. 44 et seq. of the GDPR exist through the conclusion of EU standard contractual clauses and, if necessary, supplementary measures.

Legal basis for the processing of personal data by the means of marketing cookies is Art. 6 paragraph 1 sentence 1 lit. a GDPR.

If you want to object to the use of the data, please click here.

 

 Google Shopping Reviews

Mytheresa.com uses Google Shopping Reviews, which allows shoppers to write a review of mytheresa.com after they have placed an order. These reviews are visible to potential future customers.

Should a buyer agree, the following data will be collected:

Order ID
Email address (for sending the survey) 
Shipping country
Estimated delivery time (time the survey was submitted)

For those exceptional cases in which personal data is transferred to the USA, there are guarantees in accordance with Art. 44ff DS-GVO through the conclusion of EU standard contractual clauses and, if necessary, supplementary measures.

Legal basis for the processing of personal data by the means of marketing cookies is Art. 6 paragraph 1 sentence 1 lit. a GDPR

Your data will be stored for a 12-month period.

 

 

Microsoft Bing Tracker

We use the following technology of Microsoft Corporation (One Microsoft Way, Redmond, WA 98052-6399, USA):

 

Bing Conversion Tracking

We also use Bing Ads Conversion Tracking. A Bing Ads cookie is set on your computer as soon as you visit our website via a Bing search ad. Using Bing Conversion Tracking, campaigns for search machine advertising are directed to Bing on a frequency basis, i.e. ads are placed more frequently for search queries that often lead to a purchase, whereas search queries that are less relevant see fewer ads. 

 

The following data is collected:

• Browser type / version,

• Operating system used, 

• Hostname of the calling computer (IP address),

• Time of the server query 

 

If you would not like this, you can unsubscribe at any time on https://account.microsoft.com/privacy/ad-settings . For more information on Bing Ads Conversion Data Protection, please consult https://privacy.microsoft.com/de-de/privacystatement.

For the exceptional cases in which personal data is transferred to the USA, there are guarantees pursuant to Art. 44ff DS-GVO exist through the conclusion of EU standard contractual clauses and, if necessary, supplementary measures.   

Legal basis for the processing of personal data by the means of marketing cookies is Art. 6 paragraph 1 sentence 1 lit. a GDPR.

 

10.3.2 Bing Ads Remarketing Lists for Search Ads (RLSA)

We also use Microsoft Bing Ads Remarketing Lists for Search Ads. Here, the users that visit our website are detected by means of a general website tag and optional event snippets and their behaviour recorded. The recorded behaviour pattern such as, for example, the dwell time on the site, concluded or aborted shopping cart operations, direct abort of the visit (bounce) can be used to adapt the advertising to the Bing search results page. This means that users that have a great interest in our website see more ads in a higher position, while visitors that have less interest in our website see fewer ads in the search engine or even none at all. For more information on Bing Ads Remarkting Lists for Search Ads data protection, please consult https://advertise.bingads.microsoft.com/de-de/ressourcen/richtlinien/richtlinien-zur-datensicherheit-und-datnschutzerklaerung.

The following data is collected by means of cookies:

• Browser type / version,

• Operating system used, 

• Hostname of the calling computer (IP address),

• Time of the server query 

For the exceptional cases in which personal data is transferred to the USA,there are guarantees pursuant to Art. 44ff DS-GVO through the conclusion of EU standard contractual clauses and, if necessary, supplementary measures.

Legal basis for the processing of personal data by the means of marketing cookies is Art. 6 paragraph 1 sentence 1 lit. a GDPR.

If you would not like this, you can unsubscribe at any time on  https://account.microsoft.com/privacy/ad-settings. For more information on Bing Ads Conversion Data Protection, please consult https://privacy.microsoft.com/de-de/privacystatement.

 

SPECIAL TOOLS – ANALYTICAL COOKIES

 

In addition to the above-mentioned cookies we also employ  additional tools for the purposes of usage analysis, content optimisation, marketing analysis and advertising optimisation, subject to your consent. The explanations in section 10 do not apply to these tools. We will now inform you about each of these special functions, including the extent of data collection, the legal basis, the purposes pursued with the data collection as well as the possible ways you have at your disposal to prevent the use of these tools. 

 

Tools for marketing purposes 

We use cookies for marketing purposes in order to offer our users appealing advertising. In addition, we use the cookies to cap the display frequency of an advertisement and to measure the efficacy of our advertising measures. This information can also be shared with third parties, such as, for example Ad-networks. 

 

 Google Analytics and Conversion Tracking

This website uses Google Analytics, an advertising analysis service of Google Inc. ("Google"). Use takes place based on Art. 6 paragraph 1 sentence 1 lit. a. GDPR Google Analytics uses so-called "cookies", text files that are stored on your computer and enable an analysis of the use of the website by you.

 

The information generated by the cookie about your use of the website like:

• Browser type / version,

• Operating system used, 

• Referrer-URL (the site visited previously),

• Hostname of the calling computer (IP address),

• Time of the server query 

SURVEYS

We conduct customer satisfaction surveys to continuously optimise our products and services. You can voluntarily participate in the customer satisfaction survey, either by clicking on an appropriate link we send you by email as a selected customer, or by participating as a selected customer in a customer satisfaction survey displayed to you on our website. 

 

SOCIAL SHARING FUNCTIONS

 

His website uses the social sharing functions of the providers

• Facebook (operator: Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA)

• Twitter (operator: Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA)

• Google+ (operator: Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA)

• Pinterest (operator: Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA)

• LinkedIn (operator: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland)

 

No data collection takes place by mytheresa, but by the relevant social sharing provider, as soon as you click on the relevant icon on the product detail page. You can access the privacy policy of the different social media providers here:

 

Facebook
Twitter
Google+
Pinterest
LinkedIn

SOCIAL BOOKMARKS

 

So-called social bookmarks (e.g. from Facebook, Twitter and Xing) are integrated into our website. Social bookmarks are internet bookmarks, with which the user of such a service can collect links and news messages. These are integrated into our website only as a link to the relevant services. After clicking the integrated graphic, you will be forwarded to the site of the relevant provider, i.e. only then will user information be transferred to the relevant provider. Information on dealing with your personal data in the use of these websites can be found in the relevant data protection terms and conditions of the provider.

 

We use the email address collected at the purchase of goods on our website for direct advertising for our own and similar products. If you no longer wish to receive any direct advertisements, you can object to the use of your email address at any time. To this end, you will find a corresponding link in each newsletter.

COOKIES AND SIMILAR TECHNOLOGIES

 

We use cookies in order to improve our web presence and to optimise use for you, but also for advertising purposes. Cookies are small text files that are stored on your computer when you call up our website and enable a renewed identification of your browser. Cookies store information, such as, for example, your language setting, the length of visit to our website or the entries you made there. This avoids the need to re-input all the required data afresh at every session. Moreover, cookies enable us to detect your preferences and to tailor our website to your areas of interest.

 

Most browsers accept cookies automatically. If you would like to prevent the acceptance of cookies, you can select the setting "accept no cookies" in the browser settings. How this works in detail can be found in the instructions of your browser manufacturer. Cookies already stored on your computer can be deleted at any time. However, we would like to point out this may restrict the functionality of our web presence.

 

We use cookies and similar technologies (collectively, "Required Cookies") to provide you with an optimal website experience. Required cookies are required to enable the use of our website; because they are required, the "Required Cookies" button does not allow selection and deactivation.

In addition to the aforementioned required cookies, we would like to use other optional cookies and similar technologies ("Marketing Cookies" and "Analytics Cookies") in order to optimise our own marketing and analyse web traffic.

 

Similar technologies include tracking pixels (also: 1x1 pixel, counter pixels, or pixel tags) or web beacons. These are graphics with the dimensions 1x1 loaded when our web page is retrieved. This enables our partners and us to collect statistical data for our marketing and web analysis. Using appropriate analytical tools, we can use this data for various purposes. The various marketing instruments are explained in more detail below. Discovery of your personal information is not possible.

 

DISCLOSING DATA

 

There will be no transfer of your personal data to a third party apart from for the specified purposes.

• We disclose your personal data to a third party only if:

• you have given your explicit consent to do so,

• the disclosure is required for asserting, exercising or defending legal rights and there are no grounds for assuming that you have an overriding legitimate interest in the non-disclosure of your data,

• that there is a statutory obligation for the disclosure, and

• this is legally permissible and required for implementing the contractual relationships with you.

 

Fundamentally, the high European level of data protection does not apply to data transfer outside the European Union. For a transfer, it can be that there is currently no adequacy decision by the EU Commission in the sense of Art. 45, Para. 1, 3 GDPR. This means that the EU Commission has not yet positively determined that the country-specific level of data protection corresponds to the level of data protection of the European Union based on GDPR, which is why we have created the abovementioned suitable guarantees.

 

Possible risks, which cannot be completely excluded in connection with the data transfer are in particular:

• your personal data could possibly be dealt with beyond the actual purpose.

• Moreover, there is a possibility that you cannot sustainably assert and implement any of your legal data protection rights, such as, for example, your right to information, correction, deletion or data portability. 

• There may also be a higher probability that there could be incorrect data processing and the personal data do not quantitively and qualitatively meet or not fully meet the requirements of GDPR.

 

INSTRUCTION ON THE RIGHTS OF AFFECTED PERSONS

 

 Rights of the affected person

If your personal data are processed, you are the affected person in the meaning of GDPR and you have the following rights against the responsible person:

 

Right to Information

You can demand from the responsible person a confirmation of your personal data processed by us which affect you. 

 

If there is such processing, you can demand information on the following from the responsible person:

1. the purpose for which your personal data is being processed;

2. the categories of personal data being processed;

3. the recipient and/or the categories of recipients to whom the personal data affecting you are being or will be disclosed;

4. the planned storage time for the personal data affecting you or, if concrete details on this are not possible, the criteria for determining the duration of storage;

5. the existence of a right to correction or deletion of the personal data affecting you, a right to restrict the processing by the responsible person or a right to object to this processing; 

6. the existence of a right to appeal to a supervisory authority

7. all available information on the origin of the data if the personal data were not collected from the affected person;

8. the existence of automated decision-making, especially profiling, pursuant to Art. 22, Paragraphs 1 and 4 GDPR and – at least in these cases – significant information about the logic involved and the scope and the intended effects of such processing for the affected person.

 

You have the right to demand information about whether the personal data affecting you are transferred to a third country or an international organisation. In this context, you can demand to be informed about the suitable guarantees in Art. 46 GDPR in connection with the transfer. 

 

 Right of Correction 

You have the right to correction and/or completion against the responsible person, if the personal data processed that affect you are incorrect or incomplete. The responsible person must make the correction without delay.

 

Right of Restricting the Processing

Under the following prerequisites, you can demand the restricting of the processing of the personal data affecting you:

1. if the correctness of the personal data affecting you has been disputed over a period, which enables the responsible person to check the correctness of the personal data;

2. if the processing is unlawful and you eject deletion of the personal data and instead of this you request the restriction of the use of the personal data;

3. if the responsible person no longer needs the personal data for the purpose of processing, but you need these for asserting, exercising or defending legal rights, or

4. if you have appealed against the processing pursuant to Art. 21, Para. 1, GDPR and has still not been determined whether the legitimate grounds of the responsible person outweigh your grounds.

 

If the processing of the personal data affecting you is restricted, these data, apart from their storage, may only be processed with your consent or for asserting, exercising or defending legal rights or to protect the rights of another natural person or legal entity or on the grounds of an important public interest of the Union or a member state.

 

If the restriction of the processing is restricted pursuant to the abovementioned prerequisites, you will be notified by the responsible person before the restriction is lifted.

Right of Deletion 

a) Obligation of Deletion

You can demand the responsible person that the personal data affecting you be deleted without delay and the responsible person is duty bound to delete these data without delay, unless one of the following grounds applies:

1. the personal data affecting you are no longer necessary for the purpose for which they were collected or processed in another way.

2. You withdraw your consent on which the processing under Art. 6, Para. 1, P. 1, lit. a or Art. 9, Para. 2, lit. a, GDPR is based and there is an absence of another legal basis for the processing. 

3. Pursuant to Art. 21, Para. 1, GDPR, you appeal against the processing and there are no overriding legitimate grounds for processing or you appeal against the processing under Art. 21, Para. 2, GDPR. 

4. The personal data affecting you has been unlawfully processed. 

5. The deletion of the personal data affecting you is necessary for fulfilling a legal obligation under Union law or the laws of the member states to which the responsible person is subject. 

6. The personal data affecting you were collected regarding the services offered by the information society under Art. 8, Para. 1, GDPR.

 

b) Information to Third Parties

If the responsible person has disclosed the personal data affecting you and they are obligated to delete them under Art. 17, Para. 1, GDPR, they are thus to take suitable measures, taking account of the available technology and the costs of implementation, including of a technological type, to inform the person responsible for the data processing, who processes the personal data, that you, as the affected person, have demanded the deletion of all links to these personal data or of copies or replications of these personal data. 

 

c) Exceptions

There is no right of deletion if the processing is required 

1. to exercise the right to freedom of expression and information;

2. to fulfil a legal obligation, for which the processing is required under the law of the Union or the member states to which the responsible person is subject, or to perform a task which is in the public interest or ensues in exercising public authority, which has been transferred to the responsible person;

3. on grounds of public interest around public health pursuant to Art. 9, Para. 2, lit. h and I as well as Art. 9, Para 3, GDPR;

4. for purposes of archiving, scientific or historical research or for statistical purposes pursuant to Art. 89, Para. 1, GDPR, insofar as the law cited under Section a) is anticipated to make this processing impossible or seriously impairs it, or 

5. to assert, exercise or defend legal rights.

 

 Right of Notification

If you exercise the right of correction, deletion or restriction of the processing to the responsible person, they are obligated to notify all recipients to whom the personal data affecting you has been disclosed of this correction or deletion of the data or restriction of the processing, unless this proves to be impossible or is associated with disproportionate expenditure.

 

You have the right against the responsible person to be informed of these recipients.

 

Right of Data Portability

You have the right to receive the personal data affecting you, which you made available to the responsible person, in a structured, accessible and machine-readable format. In addition, you have the right to transfer these data to another responsible person without hindrance by the responsible person to whom the personal data was made available, if

1. the processing was based on consent pursuant to Art. 6, Para. 1, P. 1, lit. a, GDPR or Art. 9, Para. 2, lit. a, GDPR or on a contract pursuant to Art.6, Para. 1, P. 1, lit. b, GDPR and

2. the processing is done with the help of an automated process.

 

In addition, in exercising this right, you also have the right to obtain the personal data affecting you are transferred direct from a responsible person to another responsible person, if this is technically possible. Freedom and rights of other persons may not be affected by this.

 

The right of data portability does not apply to the processing of personal data that is necessary for performing a task which lies in the public interest or ensues in exercising public authority, which has been transferred to the responsible person. 

 

Right to Object

You have the right to object at any time to the processing of the personal data affecting you ensuing from Art. 6, Para. 1, P. 1, lit. e or f, GDPR, for reasons arising from your own special situation; this also applies to profiling supported by one of these provisions.

 

The responsible person no longer processes the personal data affecting you, unless they can demonstrate compelling, legitimate reasons for the processing which outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal rights.

 

If the personal data affecting you is processed to operate direct advertising, you have the right to object at any time to the processing of the personal data affecting you for the purpose of such advertising; this also applies to profiling if it is related to such direct advertising.

 

If you object to the processing for the purpose of direct advertising, the personal data affecting you will no longer be processed for this purpose.

 

Irrespective of EU Directive 2002/58/EU, in connection with the use of the services of the information society, you can exercise your right to object by means of automated process in respect of which technical specifications are applied.

 

Right to Revoke the Declaration of Consent under Data Protection Law

You have the right to revoke your declaration of consent under data protection law at any time. By revoking the consent, the legality of the processing undertaken up to the revocation is not affected. 

 

Automated Decision-making in the Individual Case, Including Profiling

You have the right not to be subjected to a decision based exclusively on automated processing, including profiling, which has a legal affect on you or which seriously impairs you in a similar way. This does not apply if the decision

1. is required for concluding or fulfilling a contract between you and the responsible person,

2. if it is permissible on the basis of the legal provisions of the Union or the member states to which the responsible person is subject, and these legal provisions contain reasonable measures for safeguarding your rights and freedoms, or 

3. takes place with your explicit consent.

 

However, these decisions may not be based on special categories of personal data under Art. 9, Para. 1, GDPR, insofar as Art. 9, Para. 2, lit. a applies and reasonable measures have been taken for protecting your rights and freedoms as well as your legitimate interests.

 

Regarding the cases cited in (1) and (3), the responsible person takes reasonable measures to safeguard your rights and freedoms and your legitimate interests, wherefore at least the right to effect the intervention of a person on behalf of the responsible person who can hear the presentation of your standpoint and the appeal against the decision.

 

Right to Complain to a Supervisory Authority

Regardless of any other administrative or judicial remedy, you have the right to complain to a supervisory authority, especially in the member state of your place of residence, your place of work or the location of the alleged breach, if you are of the view that the processing of the personal data affecting you breaches the GDPR.  

 

The supervisory authority to which the complaint was made informs the complainant about the state and the result of the complaint, including the opportunity of a judicial remedy under Art. 78 GDPR.

 

 

 

RIGHT IN THE CASE OF DATA PROCESSING FOR OPERATING DIRECT ADVERTISING

 

Pursuant to Art. 21, Para. 2, GDPR, you have the right to object at any time to the processing of personal data affecting you. In the event of a complaint from you against the processing of your personal data for the purpose of direct advertising, your personal data will no longer be processed for this purpose. Please note that the objection has effect only for the future. Processing carried out prior to the objection are not affected by this.

 

REFERENCE TO THE RIGHT TO OBJECT IN A BALANCING OF INTERESTS

 

If we base the processing of your personal data on a balancing of interests, you can object to the processing. In exercising such a right to object, we request that the grounds on which we should not process your personal data as described by us are presented. In the event of your justifiable objection, we will examine the facts and will either cancel or adjust the data processing or explain our compelling, legitimate grounds to you.

 

LINKS TO OTHER WEBSITES

 

Our web pages may contain links to other providers. We point out that this data protection declaration applies exclusively to the web pages of mytheresa.com. We have no influence on and do not control whether the other providers adhere to the data protection provisions.

 

CHANGES TO THE DATA PROTECTION DECLARATION

 

We reserve the right to change or adjust this data protection declaration at any time, taking account of the applicable data protection provisions.